Tixxy Takes on Music Industry to Offer Free Platform for Artists to Reach Their Fans via SMS


Originally published on

Cincinnati, OH, October 09, 2021 --( Announced October 7, 2021, Tixxy aims to take on an industry that often pits artists against their own ability to grow. "Not since the days of MySpace could an artist freely distribute a message to all of their fans on a single platform," the founder and CEO of Tixxy said. In the modern world of algorithmic news feeds, key industry gatekeepers have gained traction by unlocking connections to an artist’s entire fanbase for a fee, pulling critical finances from the artists' pockets which could otherwise be used in other promotional areas or put towards making more music. Tixxy is bringing a paradigm shift, allowing artists to message their fanbase free of charge.

Founder of Tixxy and former drummer of the platinum-selling band Hawthorne Heights, Eron Bucciarelli said, "I’ve been in the artist's shoes. Artists pour their hearts and souls into the music that they create. You win over fans and then you’re forced to pay every platform out there to reach your entire fanbase. It’s frustrating and fundamentally unfair. There’s a more equitable way that treats artists as partners and not customers."

Tixxy, the SMS-based personalized concert alert platform, now introduces a free way for artists to reach the people that are already listening to their music. Tixxy users connect their Spotify or Apple Music to receive predictive concert alerts by text message. Tixxy generates revenue through affiliate relationships with primary ticket companies, live streaming services, and eventually through helping artists sell more merchandise. Tixxy only makes money when the artist makes more money. Users will now also receive direct messages from their favorite artists about new music, merch drops, news and more.

"The goal here is to empower the artists unlike ever before," Bucciarelli says. "Finally we're able to put the power back in their hands, which ultimately provides a tighter connection with fans and a better approach to the music industry at large."

To get started with Tixxy, simply visit to sign up for the free service. If you are a venue, promoter or artist looking to learn how Tixxy can help you sell more tickets and build stronger relationships with fans, contact

Media Contact:
Steve Peele II

Artists shouldn’t have to pay to reach their fans - Now, they don't have to.

Tixxy is so excited to announce that we now allow artists to send custom messages to their entire Tixxy audience for FREE and we pledge to do so, forever. 

Why This Is Important

Dinosaur concert apps, social media, traditional communication tools and even some of the newer ones that artists use to connect with fans, charge artists to reach their entire audience. Even though social media allows artists to reach some of their following, artists always have to pay if they want to reach their entire fanbase. Got a new song? Pay up. Got a tour announcement? Pay up. Reloaded your merch store? Pay up. Not since Myspace has any platform allowed an artist to freely message all of their fans. It’s been 15 years+ and things haven’t changed until now. 

A New Paradigm

“Fuck you, pay me” isn’t Tixxy’s business model because our service was built by artists with the specific intent of helping artists. Rather than simply using artists to kickstart user growth only to essentially stab them in the back by selling ads and access to their fans, Tixxy makes money through arrangements with ticket companies. Both Tixxy and artists want to sell more concert tickets. If Tixxy doesn’t sell a ticket, Tixxy doesn’t make money. So Tixxy is on the same team as artists!

What Is Tixxy?

For those artists that are hearing about Tixxy for the first time, Tixxy is a service that automatically texts concert alerts to fans, based on the music they listen to so they never miss a show! Now, Tixxy allows artists to send other important messages to fans, for free! There’s no app for fans to download. Tixxy doesn’t layer on additional fees to tickets. Tixxy doesn’t sell data or spam people. We like to think of Tixxy as a more ethical marketing tool for artists. 

How To Get Started

If you’re an artist and want to start messaging your fans for free, just go here and sign-up. All we ask in return is you tell your fans about Tixxy. Don’t want to message your fans for free, no worries. We’ll still promote your shows for free!

Artists shouldn’t have to pay to reach their fans.

Read our full press release announcing this functionality.

What a concert looks like right now… From the band’s perspective and the fan’s perspective

About a week ago, I attended my first concert back since the world was rocked by COVID (no pun intended). Below is my experience both from the band and fan perspective. 

First, a little background. About six months ago, my wife and I had a baby. Despite being vaccinated, we’ve remained cautious about venturing out into social settings out of fear of catching COVID and infecting our son. So, before this week, concerts were off the menu. If we didn’t have a baby to worry about, my wife and I would enjoy our vaccinated status much more, but alas, this is the world we now find ourselves in. 

This concert that I attended was special for me and one that I was willing to make an exception for (with the proper precaution). I first joined the music industry as the drummer for Hawthorne Heights them in addition to our good friends, Bayside, performing in my hometown at Bogart’s (Cincinnati, OH). Even though I routinely chat with my old bandmates and friends, it’s been two years since I’ve seen most of them in-person. I wasn’t going to miss this show….it was time to get back to some semblance of normalcy. 

Let’s start from the band experience:

I arrived at the show. First thing I did was meet up with my old bandmates on their bus. Everyone wore masks (even though the bus is their home away from home). We caught up and they explained the tour rules during COVID: 

  • No one hangs out in the dressing rooms.

  • Everyone isolates on their own bus, except while loading in and soundchecking. 

  • No one goes out to the merch booth to sign autographs. 

The isolation part was one of those harsh realities of COVID that I hadn’t considered when attending: I wouldn’t actually get to see some of my friends because they were being (justifiably) cautious. For the remainder of the night, we hung out behind the bus in the parking lot. I was able to catch a couple of the Bayside guys, catch-up with other old friends and meet a couple new ones. Everyone wore masks while social distancing outside. In addition to the health risks of COVID are the very real financial risks that bands have to consider. If you get sick, you can’t perform. If you can’t perform, you don’t make money. 

Into the foreseeable future, bands will need to physically separate themselves from fans which places more of an emphasis on artist-to-fan communication tools in-order to maintain (and grow) their relationships with fans. Tixxy helps on this front but allowing artists to send free text messages to their fans (as opposed to other services and social media which charge for this feature).

Now let’s go into the fan experience

This tour required fans to either show proof of vaccine or provide a negative COVID test for entry to the venue. In the event you didn’t bring either with you, Bogart’s had partnered with a local clinic to conduct COVID tests (for a fee) directly outside the venue. I thought this was an awesome idea to ensure a safe environment for everyone in the venue, not to mention protect the entire concert industry. It made me feel more comfortable entering a venue and shaking off some COVID social anxiety. 

At the start of October, two of the largest concert promoters: Live Nation and AEG, will no longer leave it up to the individual artists to set COVID protocols for their shows. Live Nation will require proof of vaccine or a negative COVID test for every fan and all employees must be vaccinated. AEG will require proof of vaccination, negative tests aren’t enough. The National Independent Venue Association has published a checklist with up-to-date guidance for venues, re-opening in this COVID landscape. 

All of this to say, because of my particular need to remain more cautious, I still wore a mask inside the venue. Many others wore masks as well, but on this particular evening, less than half of the people in the venue were wearing masks. The venue was nearly sold out, so finding a place to stand that was 6 feet away from other people was a challenge as people moved around, but not totally unmanageable. The really encouraging piece to this is that fans clearly want to go to concerts again, which is amazing. This also means that shows might begin to sell out again and if you, as a fan, don’t have your finger on the pulse of the music scene, you’ll miss out. Fortunately, there are services like Tixxy which text you the second your favorite band announces a tour date so you don’t have to worry about missing a show and you become the person in your friend circle that knows about all of the cool shows coming up! 

For those that were wondering, the bands put on an awesome show and Cincinnati represented! Ohio is still for lovers ;) 


In the end, I had a lot of fun seeing old friends and seeing live music again. If I’m being real, I definitely had some anxiety about attending, but overall felt safe and was pleasantly surprised by the heightened precautions put in place by the tour for entry. I’m looking forward to more events in the near future! 

Get vaccinated!

Tyler, the Creator | CALL ME IF YOU GET LOST Tour | Tickets on Sale

So, let's talk about Tyler the Creator.

Tyler released CALL ME IF YOU GET LOST on June 25th, and to be honest this has to be my new favorite album of his and is definitely in strong consideration for my just flat-out favorite album ever (Unless Kanye’s Yahndi counts, pain). 

As far as my favorite song on the album goes, WILSHIRE is my current favorite but that changes from week to week, this is the first album for me that I truly have no skips. Every song is good, and they just give me great vibez. 

Along with the album Tyler has announced he has a tour starting this fall and running through midway next year. I know I will be seeing him for sure in Columbus, and am considering making my way to Chicago to see him a second time. If you are interested in seeing him live, you can get tickets here.

The first concert I ever saw was actually a Tyler the Creator show (back when he was touring with Odd Future) at House of Blues in Cleveland Ohio. I have very vivid memories of trying to join the moshpit and my poor dad just sitting there holding me by the shirt. I talk about that show a lot, and it was that specific show that makes me so passionate about Tixxy. It’s so easy to miss your favorite up-and-coming artists when they play at small venues like Tyler and OF did that night at House of Blues.

Don't miss out on a life changing concert, don't miss out on seeing somebody before they break the ceiling and explode into mass fame, sign up for Tixxy here. Quick, free, and personalized just for you.

Tixxy Launches as Live Music Returns

Originally published on Rock Paper Scissors

SMS-based concert discovery assistant Tixxy is now launching in the US with partners Sound Rink, 10th Street Entertainment, and AXS

Tixxy is now live for music fans eager to get back in the loop as live music returns. The Cincinnati-based start up is partnering with a range of companies providing fans with live experiences, all aimed at one thing: To fill the house with eager music lovers.

“We’re excited to bring Tixxy to music fans right at a key moment, when they may be even more likely than previously to miss a show,” explains founder and CEO Eron Bucciarelli. “We all want to get out again and listen to live music. Tixxy is a privacy focused, non-intrusive way to keep track of events in your town.”

And the next year promises to be full of exciting shows: Live Nation has reportedly booked twice as many concerts in 2022 as in 2019, according to Rolling Stone. Tixxy will take all these live dates from partners and major ticketing companies like Ticketmaster and send music lovers a quick text when a band they might listen to is coming to town. Bands and their teams pay nothing to get the word out. Fans can click through and buy a ticket, right then and there. Venues and promoters can offer their fans a new way to find out about events without additional promo costs. No more missed shows, and no annoying data mining or endless, non-relevant notifications. Users can sign up in seconds here.

Tixxy’s launch partners demonstrate the range of companies who see value in a text-based solution to live music’s most basic information problems. Sound Rink lets artists create unique VIP experiences that can be purchased with a click. These range from a special acoustic set backstage, to meets and greets, to limited edition vinyl. 10th Street Entertainment will promote its artists’ tours via Tixxy.

“We're very excited to be able to directly target artist fans through Tixxy. We know this is a game changer for alerting fans of VIPs in their area,” says Cody DeLong, CEO and Co-Founder of Sound Rink.

“As experienced artist managers, we have watched as the channels to reach fans have dwindled,” says Bryan Raisa, Senior Vice President of Tour Marketing and Partnerships at Better Noise Music/10th Street. “Tixxy gives us a direct, friendly way to find potential concertgoers in every market, without adding to our tour budgets or time commitments. I’m a huge fan.”

“Tixxy will help fans, but it will also help all sides of live music connect with potential ticket buyers directly and effortlessly,” Bucciarelli notes. “We’re looking forward to helping them all fill the house.”

Why 5 Seconds of Summer Is My Most Looked Forward to Concert Post COVID

Hey Everybody! I’m Samantha - your average overworked college student, art hobbyist, and big music fan who is occasionally known to memorize album track lists in order.

One of my most defining personality traits is that I am very passionate about the music I listen to. I’m pretty sure I annoy all of my friends with how much I talk about my favorite artists and songs, but somehow I didn’t truly realize how important music was to me until COVID hit last year. And to be honest, I have one band to thank for that discovery. I’ve been a 5 Seconds of Summer fan since I was fourteen, but something about listening to their music over quarantine reminded me why I love music so much.

When I stayed up until midnight to listen to their latest album, CALM, when it dropped last year, I wasn’t expecting the whirlwind of self-discovery that would result. It started off so casually. I listened to it when it dropped on March 27th last year and loved it, but I was too caught up with early pandemic college stress to truly appreciate it. Then, 2 months had passed, college classes ended for the summer, and I was bored out of my mind. It was almost like that really cheesy quote from The Fault In Our Stars by John Green: “I fell in love with you the way you fall asleep, slowly, and then all at once.” (14 year old me would be really happy to hear that I’m still listening to 5SOS on the daily and quoting John Green. Nearly 21 year old me doesn’t know how to feel about it.) What was once casually listening to an artist’s latest album spiraled into a deep dive of their entire discography. 

For the next 3 months (yes, 3 months), I exclusively listened to 5 Seconds of Summer’s entire discography on repeat. If you’re wondering how to be in your favorite artist’s top 0.001% of Spotify listeners when Spotify Wrapped comes out, I know from experience that listening to them every day for 3 months works - just in case you were wondering. The only time I took a break from their music was when Taylor Swift released folklore (another album that I passionately love btw). Now, you’re probably wondering what about 5SOS’s music inspired me to listen to nothing else for 3 months straight. I’ve broken it down into 5 reasons: 


When I listen to 5SOS, I don’t just listen to the lyrics. I listen to the instruments, the production elements, the vocals, the lyrics, all of it. They are one of very few artists I listen to that I feel like their instruments are just as important and intentional as their lyrics or vocals. That’s not to say that I don’t think other artists are intentional with their instruments. I am just really passionate about the instrumentals in 5SOS’s songs. For example, if you can listen to “Red Desert” (the first track off their latest album) and not be completely entranced by the bass and drums, then I just don’t know if I can trust you. You’d have to be lying to me. I’m kidding- sorta (I’m really passionate about my love for this song, particularly the bass and drums). If the guitars in “More” (track 9 off their third album, Youngblood) don’t get you hyped up, then I don’t know if we can be friends. I could go on forever about the different instruments that I like in particular songs, but I’ll leave it at that. I just strongly believe that you should give their music a listen to and truly appreciate what they’ve done with their instruments and production.


Moving along to their versatility, none of their albums are the same sound. One of my pet peeves is when albums have songs that all sound the same or an artist’s new album sounds just like their old ones. While some artists can successfully make a career out of sticking with one sound (and that doesn’t make them any less talented), I highly value artists who have the ability to work across multiple genres or sounds. Not only is this versatility present across their 4 albums, but it is also present in their last album alone. Just within the first 6 tracks, all of the songs sound vastly different yet completely cohesive. 


I feel like there is a very clear distinction between artists who are truly passionate about making good music and those who just do it as a cash grab or to have fun. It’s so much easier to enjoy an artist’s work when you can feel their passion in it. Unfortunately, I’ve never had the chance to see them play live, but I have listened to their live albums, and I can hear this passion when they perform their songs. If you want to see what I mean, you can stream their Meet You There Tour live album on Spotify or look up their live performances on YouTube. You’ll easily be able to see how much effort, passion, and dedication they put into each and every one of their performances.


Nostalgia plays a key part in why people like many of the things they like. This is particularly relevant for my music taste. Many of my favorite songs are the ones that remind me of something in my past. Early Taylor Swift hits different because “Love Story,” “Our Song,” and “You Belong With Me” were constantly playing on the radio when I was like 8. I’ve really been enjoying Billy Joel’s music lately because it reminds me of the songs my dad used to play when I was young. With 5 Seconds of Summer’s music, I easily attach their early releases to my middle school and early high school days. Middle school and high school weren’t a great time for me (as I’m sure they weren’t for most people), but I remember going home after a long day of school and putting on their debut album. Then, everything was okay. To this day, their music still means a lot to me because it’s been there for me through so many ups and downs. 


Calum Hood, Ashton Irwin, Luke Hemmings, and Michael Clifford. That’s it. Those are the reasons.

So, when COVID finally ends and concerts are a thing again, I will have no shame in being somewhere in the crowd of their show, screaming the lyrics to every song they perform because there is no other band that I’d rather support than the 4 aussies who made the past 7 years some of my best years. 

And that’s all for now. I’m over and out!

Why the Weeknd’s Halftime Show Performance was Important to Fans Everywhere

While I may not be the biggest Weeknd fan on the face of the earth, something really struck a chord with me at the Super Bowl halftime show. I was not able to put a finger on it until the following Tuesday.

My name is Nando Zegarra. The guy in charge of Tixxy social media, and the master meme-maker behind #DannyDevitoFriday. 

Why was the Weeknd’s halftime show so important? It starts with a one word: hope. I was unsure of what I was even hopeful for which is mainly why I had a difficult time putting all of this into words though. Was it that covid would be over? Was it that I was looking back at concerts? Hell, was it even that I was hoping to go to a Weeknd concert? I was just overall unsure at first. 

Come Tuesday it hit me: I was hopeful that the Weeknd's Superbowl performance would give all of us all a little bit of hope. Hope that we are almost out of this pandemic; hope that we will soon be able to see incredible performances like the Weeknd’s in person. I watched this guy whose songs always get stuck in my head, perform for 14 minutes and ten seconds, and had a smile on my face because it gave me the hope that I would soon be able to get into concert stands again, and enjoy being surrounded by people vibing to music.

However, even after watching the performance multiple times, there is something that I am still unable to explain. And it has to do with the final song of the Weeknd’s set. 

Why is it that when “Blinding Lights” came on, I had chills and was in awe the entire time?

So while I work on understanding that I ask you this: did the Weeknd’s performance strike any chords with you? If so, let me know @yotixxy on Twitter. I would love to hear what you think. 

Thanks for reading, and have a great rest of your day!

-Nando Zegarra (Tixxy Community Developer/Media Manager)

3 Things Concert Venues Can Do To Prepare For A Resurgence In 2021

2020 has been a rough year for everyone. Concert Venues have been hit particularly hard this year. Unlike restaurants, you can’t DoorDash a concert. With the release of the Pfizer-BioNTech and Moderna vaccines and Sunday night’s stimulus deal, which includes a $15 Billion, “Save Our Stages” package, hope is finally on the way!

Over the last year, many of us have done our part to self-quarantine in hopes of stopping the spread of COVID-19. Humans are social creatures and quarantine exhaustion is real. As soon as access to the vaccine is opened-up to the general population, concertgoers will flock to it. As humans, we crave social interaction and nothing is more social than sharing live music together.

Warm spring weather, plus a vaccine, will lead to a new roaring 20’s. Concerts will become a huge part of that party in 2021 (and beyond). Here are three things concert venues need to do in preparation for the coming tidal wave of concertgoers this Summer:

Require proof of a vaccine for entry - Following the successful lobbying efforts around the “Save Our Stages” stimulus package, the National Independent Venue Association must now turn their attention to ensuring independent venues and concertgoers implement vaccine checks similar to Live Nation’s announcement, last November. In this plan, Live Nation will require ticket purchasers verify their vaccine status or provide documentation of passing a COVID test, 48-hours in advance of an event. 

Require masks and make hygiene a priority - Vaccine and testing checks are a great step towards ensuring everyone’s safety, but they aren’t entirely fool-proof. People will circumvent the system, which is why masks should still be required for entry to, and during an event. Make hand sanitizer accessible at every bar, merch table and in bathrooms. 

Marketing, marketing, marketing - After a year of being cooped-up, people will be chomping at the bit to get back to live events. There is no better time than now to do a digital check-up to ensure your website has all of the proper details, event pages are up-to-date, ticket links work and COVID protection/prevention measures are clearly stated. Every venue is going to book as many artists as possible and social media feeds will be inundated with sponsored posts. So, this is also the time to differentiate your approach to reaching fans. Social media advertising engagement rates are a paltry 3% on a good day but Messaging is on the rise. Free services such as Tixxy, send fans personalized concert alerts via text, based on the music they listen to. SMS marketing brings with it, 98% open-rates (compared to 20% with email and 3% for Social Media). This is a great way to get the word out to concertgoers at no cost to you without resorting to TikTok dances. 

We’re not out of the woods yet and it’s premature to celebrate, but 2021 is poised to be a re-birth and banner year for the live music industry and fans alike. Everyone needs to do their part to ensure we can get back to partying. I’m a firm believer, 2021 will be the year live music makes its triumphant return.

Missing Your Favorite Band Hurts

Some days your 6am alarm hits like a ton of bricks. Getting out of bed isn’t a huge priority at the moment, so you roll-over, grab your phone off the nightstand and scroll through Instagram. Last night was WILD. Under normal circumstances, your morning sluggishness would be directly related to the captured moments in your feed, but not today. You. Weren’t. There. 

Your favorite band since high school played down the street from your apartment and you couldn’t go. You didn’t find out about the show until a week ago. Even if your boss was cool enough to let you off work, the show was already sold out. 

Damn. It hurts. Not only did you miss a legendary show, now you have to listen to your friends rub it in. The sun isn’t even up yet and your day already sucks. 

We’ve all been there. We’ve all found out about a concert too late. Maybe the concert sold out, you had other plans or didn’t have enough time to get friends to join you. If you’re older, maybe you couldn’t find a babysitter in time or secondary market tickets were too pricey. Regardless, missing your favorite artist is no fun and it all boils down to one simple reason: awareness (or lack thereof). 

In such a connected world, why are people unaware of concerts and events?

It all boils down to unawareness and it’s a huge problem for everyone; concert promoters, artists and of course us, the fans! It’s such a huge problem that 40% of concert tickets go unsold! 

There are many reasons for this unawareness

Social Media Overload

Social media feeds are built around algorithms that control what you see, what you don’t see and when you see it. You don’t always see everything your friends post the instant they post it because an algorithm might deem something else (like an ad) to be a higher priority at that given moment. If you weren’t scrolling when your friend liked an event, or an artist posted about a tour, you missed out. 

Paid Advertising (Social Media)

Not every concert promoter or artist manager is savvy enough to target you and you might not make it easy to be targeted. Think about it like this: Do you like/follow every artist you’ve ever listened to on every social media platform? Probably not. That takes a lot of work and time. Put simply: if you don’t follow an artist, you probably won’t see advertisements for their concerts, even if you would attend. 

Paid Advertising (Traditional Media)

What are the chances you’re going to listen to the radio, pass a billboard or pick-up a paper? These shotgun approaches rely purely on luck/happenstance for you to find out about a concert. If you’re not in the right place, at the right time, you lose. 

You’re busy 

You have school or work or have kids or whatever else. Life is busy as hell. What are the chances of you having time to check a venue or artist’s website AND an artist you like is performing soon AND you have that date available AND you’ve budgeted for it AND there are tickets still available AND all the other stars aligned so you can attend? The chances are slim. 

Concert Awareness = Luck

In every one of these examples there’s a substantial amount of luck involved when it comes to finding out about a concert:

  • You weren’t online at the right moment;

  • The algorithm didn’t let you see the event;

  • You don’t listen to the radio;

  • You didn’t pass the billboard;

  • You didn’t check the venue’s website;

  • You didn’t check the artist’s website;

  • The artist wasn’t touring near you;

  • The promoter didn’t target you with an ad;

  • And so many more!

The end result is always the same: you missed your favorite artist and now you know why! I promise you: It’s not your fault. 

Tixxy is here to help! Tixxy brings the concert alerts directly to your text messages without any effort. Tixxy let’s you know as soon as a concert is announced. If you haven’t already, sign-up for Tixxy here (it takes 30 seconds...promise)! You’ll never miss your favorite artist ever again!